The digital ad industry is growing at a steady pace with new, exciting ad types being introduced to the market. Digital content providers,
who consider advertising as an effective and reliable way to monetize their contents, are not the only stakeholders involved. Advertisers
are also showing great interest, widely applying online and mobile content to their original media mix. And last, but not least, end-users
are becoming more sophisticated in their interaction with digital advertisements. Despite all the innovation happening in the digital ad
market, most ad networks are still indiscriminately “pushing” ads to unidentified user group. This results in disappointing digital ad
campaign results for advertisers. And that leads to less advertiser interest and lower revenues for publishers.

Samsung AdHub envisions creating a win-win situation for both publishers and advertisers with sophisticated targeting solutions. By matching
the right ad with the right content, advertisers will be able to reach their marketing goals. This increases advertisers’ willingness to pay a
high premium for ads being delivered, which brings a stable revenue stream for publishers. Samsung AdHub, not only strives to satisfy the
needs of advertisers and publishers, but also end-users by providing relevant ads of their interest.

Another issue not yet resolved is the absence of a holistic advertising experience.
End users are exposed to a wide array of digital devices: smart phones, tablet PCs, Smart TV,
etc. Although no yet offered by current ad networks, advertisers are looking for way to manage
campaigns to reach consumers in a holistic manner across diverse screens.

Samsung AdHub is sketching out a bright future for advertisers. By leveraging Samsung
Electronics’ market-leading portfolio of digital devices and service Samsung AdHub plans to enable
companies to promote their products, services and brands across all consumer touch-points.
End users will soon be able to experience a holistic advertising journey to match their daily lives
of n-screen convergence.